LIN Yung-Neng
(PhD. Museum Studies, University of Leicester, UK)
Processor, Creative Industry Department
Research area: Museum Management, Audience Development, Festival Planning.
(PhD. Museum Studies, University of Leicester, UK)
Processor, Creative Industry Department
Research area: Museum Management, Audience Development, Festival Planning.
Course Objectives:
Museum Management and Practice is an overview of basic elements of museums and their characteristics. It is organized around the key professional activities of museums – Leadership and Management, Exhibition Design, and Audience Research. It focuses on the multidisciplinary inherent in museum work, as students gain appreciation of the range of skills required for succeeding in the museum profession.
Course Outline:
1.Definition of museums
2.To Charge or not to charge? Museum policies
3. Exhibition design
4. Storyline
5. Audience research
6. Consumer behavior
7. Performance evaluation
8. Museum marketing
9. Fundraising and public relations
Implementation method:
Lectures
Panel discussion
Participation in University Museum Project
Museum visits
Grading Policy :
Reading and discussion 10%
Participation in University Museum Project 50%
Final paper 40%
References:
Lin, Y.N. (2006) Leisure - a function of museums? The Taiwan perspective. Museum Management and Curatorship, 21(4), 302- 316.
Lin, Y.N. (2009) Importance-performance analysis of the Taipei Fine Arts Museum’s services. Museum Management and Curatorship, 24(2), 105-121.
Lin, Y.N. (2010) Evaluating Performance Factors for the Yingge Ceramics Museum. International Journal of the Inclusive Museum, 3(1), 53-61.
Sandell, R and Janes, R.R. Eds. (2007) Museum Management and Marketing, Routledge: London and New York.
Additional readings will be posted on the course web site.